We love Africa. We love travel. We love wildlife. We love people.

We want to share our passion for Africa and tell your stories

to travelers so they can experience what we grew up with.

Who We Are
What We Do

Meet Our Dedicated Team

Wildlife safari guide enjoying nature in Africa.

Janine van der Merwe

Founder • Strategic Consultant • Tourism Marketing Specialist

Born and raised in Namibia, Janine brings over 25 years of experience across tourism, hospitality, aviation, and brand communication. Her career spans lodge management, international marketing, travel itinerary design, and multi‑client consulting — giving her a rare 360° understanding of the tourism ecosystem.

Janine has worked with leading lodges, travel brands, and media platforms, developing campaigns, building partnerships, and supporting trade relationships across Southern Africa. She is known for her ability to combine creative problem‑solving with operational excellence, ensuring that every client receives both strategic direction and hands‑on support.

Her strengths include:

  • Tourism marketing & representation
  • Trade relationship management
  • Itinerary design & guest support
  • Content creation & brand messaging
  • Agent engagement across Namibia & South Africa
  • Meet & Greet services for arriving guests
  • Travel logistics coordination
  • Story‑driven destination promotion

Janine’s passion lies in connecting people with places — helping travellers experience Africa with confidence, and helping tourism partners grow through authentic, relationship‑based marketing.

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Beautiful woman enjoying an African safari in the wild.

Jacqueline “Jacky” Robbins

USA Partner • Senior Travel & Tourism Specialist

Also born and bred in Namibia, Jacky now lives in Naples, Florida, where she represents Africa’s Finest Safaris in the North American market. With over 33 years in the tourism industry, she brings a wealth of experience, credibility, and global perspective to the team.

Jacky began her career as a travel consultant and worked her way up to senior leadership roles, including Sales and Marketing Director. Throughout her career, she has remained actively involved in travel bookings, itinerary planning, and destination training, ensuring her knowledge stays fresh and relevant — especially when it comes to African travel.

Her extensive personal travel across Africa and the world gives her firsthand insight into what travellers want, what agents need, and how to position African products for the US market.

Jacky’s strengths include:

  • USA trade representation & agent engagement
  • In‑person sales calls, presentations, and relationship building
  • Itinerary design & destination expertise
  • Travel consulting & guest support
  • Market insight into North American traveller behaviour
  • Content support for agents selling Africa

Her greatest joy is helping people create happy, lasting memories through unforgettable travel experiences. She believes every journey has the potential to become a story worth telling — one filled with wonder, joy, and discovery.

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What we do

We curate meaningful, soul‑stirring experiences across Namibia for travellers who want more than a holiday — they want connection. Our concierge service focuses on creating journeys that bring guests closer to the people, culture, landscapes, wildlife, and stories that make Namibia extraordinary.

Every experience is designed to be authentic, educational, and emotionally impactful — something felt in the moment and remembered long after. We believe in slow, intentional travel that allows guests to truly engage with the places they visit and the communities who call them home.

We care deeply about experiences that support local people, conservation efforts, and Africa’s natural heritage. Our travellers leave knowing they have contributed something meaningful to the communities and conservancies they encountered — and that they’ve left a piece of their heart in Africa.

Each lodge, camp, and experience we work with has its own unique story, and it is our passion to bring those stories to life through thoughtful, personalised concierge planning.

Our services

Networking

Speaking at events

Creating connections

Identifying African travel specialists in the USA and connecting with these to build relationships and to ensure that your product is represented

Trade Shows, Conferences & Conventions

Media Relations